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Dare to compete with Nike, how does it occupy a position in the sports market Nov 27 ,2019

Dare to compete with Nike, how does it occupy a position in the sports market?


Boston is a marathon destination. In the city was born a new brand that dared Nike to compete -- Tracksmith. In 2014, Matt Taylor quit his job at sportswear giant Puma to take a solo venture and start his own company, Tracksmith. Now, the new, high-end running brand, based in England, is gaining a following for its distinctive design and iconic silhouette, which promotes the art of running.

Brand founder mat Taylor found that the sportswear market was pretty homogeneous and boring at the time. Mainstream sportswear brands such as Nike and Adidas either focus on elite athletic performance or pursue recreational trends while ignoring the needs of the mainstream segment of a sport -- amateur runners who live by running.


So Track smith was appeared with the goal of promoting the amateur spirit of running and redefining the running lifestyle.



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